Sr Mgr, Loyalty & Co-Brand Jobs in USA | Frontier Airlines Career

Why Work for Frontier Airlines?

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

What We Stand For

Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

Work Perks

At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:

  • Flight benefits for you and your family to fly on Frontier Airlines.
  • Buddy passes for your friends so they can experience what makes us so great.
  • Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
  • Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
  • Enjoy a ‘Dress for your Day’ business casual environment.
  • Flexible work schedules that support work/life balance.
  • Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
  • We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

Who We Are

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2018 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

What Will You Be Doing?

This position is responsible for managing Frontier loyalty products – the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships. They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs. Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered. This role will develop and facilitate communications, marketing and reporting, across all channels. This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs. Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.

Essential Functions

  • Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
  • Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
  • Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
  • Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages. Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.
  • Monitor and analyze the performance of co-brand, Discount Den, and loyalty initiatives and present results to senior management team
  • Act as point of contact for card issuer and other partners, while facilitating discussions between the Frontier team and the partner for all strategic and tactical components of the program
  • Develop training documents to support the co-branding credit card issuers inflight acquisition channel. Including training new inflight staff and assisting with recurrent training
  • Design enhancements to all programs, establish membership and revenue goals, improve the overall functionality of the programs on all channels
  • Identify, recommend and support new marketing channels and opportunities for the co-brand credit card program, Discount Den, and other loyalty partners
  • Advocate, develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, Discount Den, and other loyalty initiatives including internal acquisition incentives (call center and inflight promotions)
  • Maintain program project list to effectively execute and track status of projects, campaigns, and events to ensure that marketing efforts support specific forecasts and goals
  • Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary
  • Manage the approval process of all co-branded card communication materials from both Frontier and the card issuer
  • Drive the creation and realization of dynamic offers for Loyalty Offerings
  • Negotiate contracts with external vendors that will lead to effective account acquisition programs and reductions in per unit costs
  • Oversee the development and evaluation of test cases for new Loyalty Offerings or changes to existing Loyalty Offerings, with internal and external partners
  • Support other Loyalty Marketing initiatives as needed

Qualifications

  • Bachelor’s Degree in Marketing/Finance or related area of study
  • 5-7 years in marketing and/or communications with at least 2 years in a supervisory role managing stakeholders and/or individual contributors
  • Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
  • Must have good attention to detail for copy proofing/editing
  • Exceptional presentation and oral communication skills
  • Exceptional writing and copy editing skills
  • Advanced skill level using Excel for data manipulation and analysis
  • Has an understanding or interest in learning HTML coding
  • Ability to work collaboratively with other departments, partners and staff
  • Ability to manage multiple contractors/trainers
  • Ability to participate in the annual budget process and establish revenue and expense forecasts
  • Strong corporate vendor development and relationship building skills
  • Ability to travel 30% of time
  • Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures

Knowledge, Skills And Abilities

  • Comfortable receiving feedback and quickly change course based on business needs
  • Team player who can work collaboratively with other departments, partners and marketers
  • Must have excellent communication and interpersonal skills
  • Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
  • Ability to work with minimum supervision in a collaborative team environment
  • Microsoft office prWhy Work for Frontier Airlines?

    At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline – it’s our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need – saving them money along the way.

    What We Stand For

    Low Fares Done Right is our mission and we strive to bring it to life every day. Our ‘Done Right’ promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers – we’re not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

    Work Perks

    At Frontier, we like to think we’re creating something very special for our team members. Work is why we’re here, but the perks are nice too:
    Flight benefits for you and your family to fly on Frontier Airlines.
    Buddy passes for your friends so they can experience what makes us so great.
    Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
    Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
    Enjoy a ‘Dress for your Day’ business casual environment.
    Flexible work schedules that support work/life balance.
    Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
    We play our part to make a difference. The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

    Who We Are

    Frontier Airlines is committed to offering ‘Low Fares Done Right’ to more than 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on more than 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2018 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

    What Will You Be Doing?

    This position is responsible for managing Frontier loyalty products – the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships. They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs. Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered. This role will develop and facilitate communications, marketing and reporting, across all channels. This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs. Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.

    Essential Functions
    Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
    Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
    Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
    Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages. Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.
    Monitor and analyze the performance of co-brand, Discount Den, and loyalty initiatives and present results to senior management team
    Act as point of contact for card issuer and other partners, while facilitating discussions between the Frontier team and the partner for all strategic and tactical components of the program
    Develop training documents to support the co-branding credit card issuers inflight acquisition channel. Including training new inflight staff and assisting with recurrent training
    Design enhancements to all programs, establish membership and revenue goals, improve the overall functionality of the programs on all channels
    Identify, recommend and support new marketing channels and opportunities for the co-brand credit card program, Discount Den, and other loyalty partners
    Advocate, develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, Discount Den, and other loyalty initiatives including internal acquisition incentives (call center and inflight promotions)
    Maintain program project list to effectively execute and track status of projects, campaigns, and events to ensure that marketing efforts support specific forecasts and goals
    Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary
    Manage the approval process of all co-branded card communication materials from both Frontier and the card issuer
    Drive the creation and realization of dynamic offers for Loyalty Offerings
    Negotiate contracts with external vendors that will lead to effective account acquisition programs and reductions in per unit costs
    Oversee the development and evaluation of test cases for new Loyalty Offerings or changes to existing Loyalty Offerings, with internal and external partners
    Support other Loyalty Marketing initiatives as needed

    Qualifications
    Bachelor’s Degree in Marketing/Finance or related area of study
    5-7 years in marketing and/or communications with at least 2 years in a supervisory role managing stakeholders and/or individual contributors
    Ability to manage multiple priorities and manage marketing projects, production schedules, and promotional events, while consistently meeting deadlines
    Must have good attention to detail for copy proofing/editing
    Exceptional presentation and oral communication skills
    Exceptional writing and copy editing skills
    Advanced skill level using Excel for data manipulation and analysis
    Has an understanding or interest in learning HTML coding
    Ability to work collaboratively with other departments, partners and staff
    Ability to manage multiple contractors/trainers
    Ability to participate in the annual budget process and establish revenue and expense forecasts
    Strong corporate vendor development and relationship building skills
    Ability to travel 30% of time
    Knowledge of airline and credit card marketing, as well as frequent flyer program rules and procedures

    Knowledge, Skills And Abilities
    Comfortable receiving feedback and quickly change course based on business needs
    Team player who can work collaboratively with other departments, partners and marketers
    Must have excellent communication and interpersonal skills
    Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
    Ability to work with minimum supervision in a collaborative team environment
    Microsoft office product skills including Excel and PowerPoint
    Ability to meet deadlines while working in a fast-paced, changing environment
    Must exercise sound business judgment and handle confidential information with sensitivity
    Must be a team player with ability to work on several projects at a time
    Must be comfortable working around the airports both above and under wing when needed

    oduct skills including Excel and PowerPoint

  • Ability to meet deadlines while working in a fast-paced, changing environment
  • Must exercise sound business judgment and handle confidential information with sensitivity
  • Must be a team player with ability to work on several projects at a time
  • Must be comfortable working around the airports both above and under wing when needed
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